PINNACLE
Granny Smith advertisement design

This product was positioned squarely at the home user, and our brief called for a bit of fun. So here was an ad which was just that. It certainly stopped the reader in their tracks. In it’s original form the advertisement was yellow from tip to toe, however it was a victim of it’s own success and it was eventually necessary to introduce a white section to the bottom (as you see here) to allow co-operative advertisers logos.